I have a really exciting initiative to share with you all today. Recently, I was one of several Fitfluential Ambassadors selected to be a part of the Under Armour What’s Beautiful Campaign. What is unique about this sponsorship is that it carries a message – everyone with a fitness goal can join this and I want to invite you all along for the journey!
When I received my first piece from them in the mail, I wondered if Under Armour read my mind; I LOVE the colours they sent me.
What is beautiful to me now has not always been the case. Growing up with an anorexic sister has been occasionally similar to growing up with fun-house mirrors. There tends to be a constant reminder of THIN and the relentless drive for it in our culture and psyche as North American women.
I have fallen prey to it in the past. I have punished my body rather than celebrated it’s abilities. The way I see it, I have already used up my quota of days prescribed to think down on myself, my abilities and my body. The only days I have remaining are those where I believe that I can accomplish more than seems possible and to be full of gratefulness for a body that can DO what I need it to do. Really, there is nothing more I could ask for.
So if beauty is not having a perfect body, being able to say the perfect thing at the right time or being witty, impeccible and a trend-setter, what does beauty mean to ME?
So what is the campaign?
Participants declare a goal. (I am looking at you!) It can be anything from learning to run 5 KM to eating healthier to focusing on a balanced lifestyle. Then, it is time to join the community, set up a profile and start documenting your progress. Under Armour provides challenges to members to help with reaching the goals.
Hop over to the website and set up your profile. Create your photo and video introducing your challenge and how you are going to achieve it.
What is my challenge?
Next, make some friends! Follow athletes, start conversations and start a support network for yourself by joining teams. I have started a team called Team Ultrarunner for those who are running ultramarathons AND for anyone who is wanting to complete an upcoming race injury-free.
Want another reason to join?
Aside from offering an incredibly supportive and empowering community for women, Under Armour is handing out weekly gifts to individuals and teams who are owning it! Also, at the end of the campaign, Under Armour will be giving out a trip to 10 finalists and three winners will be given a trip to Costa Rica for a 4 day yoga and surf retreat.
So sign up, join my team and a thriving group of online athletes and win some Under Armour stuff while you are at it!
What is the definition of beautiful to you?
If you signed up, share your goal and page in the comments so we can all follow and support you!